DEFINING SUCCESS
Outlining your Objectives
What is Your motivation to Sell?
Where are you moving?
What is most important for you?
UNDERSTANDING THE MARKET
Market Dynamics: Macro v. Micro
Market Forces: Supply and Demand
The Numbers: Trends and Metrics
Analysis of Active, Pending, and Sold Transactions
Personal Timing and Seasonal Considerations
YOUR HOME: STRATEGIC PLAN
Outline Features and Benefits
Determine Key Differentiators Based on Active Inventory
Establish Target Market and Buyer Profile
Create Profile-Based Buyer Attraction Strategy
